Was Special K running a contest & didn't tell anyone?

You know...find the rare black Special K flake and you win a million dollars or a trip around the world with a bevy of cash prizes. Not only did I find 1 in my box of Special K...I FOUND 2! Who's the big winner? Who? Yeah...that's right...there is no contest and I didn't win anything. However, I did lose my appetite when I saw these things. I guess that counts for something.